Dating location app
In April 2016, the Bumble app was updated to combat ghosting.
After switching into the mode, the app replaces potential dates with people of the user's same sex who are also looking for friends.
Formerly, Bumble users were required to log in via Facebook when signing up.
In April 2018, Bumble added an option to sign up using only a phone number, following Facebook's involvement in a controversy with Cambridge Analytica.
Andreev suggested she get back into the dating space, and the pair eventually formed a partnership in which Andreev would receive 79% ownership in the company following an initial investment of million along with additional investments and Wolfe Herd would serve as founder, CEO and 20% owner.
As part of the agreement, the new company would also utilize Badoo's infrastructure and Andreev's consulting.