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"As far as other competition is concerned, we expect Match to continue acquiring assets it views as either a threat or additive to its already well-run brands," Kelley wrote."This is evidenced by its majority ownership of Hinge, which is a property we believe is a natural next step for Tinder members seeking longer-term relationships." Even Facebook, which recently announced a foray into dating, shouldn't be a concern.According to Business of Apps, the dating app Tinder is available in over 30 languages.The app has generated over one billion matches since its start, and subscriber estimates vary between 100,000 and 297,000 users.In June 2014 during the FIFA World Cup in Brazil, the app had a 50 percent increase in downloads and usage.The ability to connect instantaneously through an app is an appealing aspect to many single consumers.

That acquisition is reflective of Match's overall strategy, Kelley says, of buying out competitors before they reach meaningful scale that could potentially eat into Match's user base.

The stigma once associated with online dating is disappearing. Now, 87 percent of males and 83 percent of females agree with the statement, “Online dating is socially acceptable.” But, even with this shift, online dating and mobile apps still face ongoing challenges.

According to Pew Research Center, 54 percent of online daters felt that someone else seriously misrepresented themselves in their online profile.

With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today's singles turn to the Internet for help finding love.

The dating services industry includes several different segments.

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Yes/No; While it is free to use, POF offers premium services as part of their upgraded membership, such as seeing the date and time a user viewed your profile and allowing you to see whether a user read and/or deleted your message.

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