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Someone opening your site on a small smartphone could be shown on the same site as the person opening it on their laptop etc.
For many businesses, it may even make sense to design your website “mobile first“.
Find information on our responsive on mobile website design. Every year web standards change radically and techniques to build websites become more advanced in order to comply with the latest standards.
If your site was developed several years ago, it probably has a lot of unnecessary HTML code and may be slowing down your website loads speeds – which may, in turn, impact your ranking in the Google search results.
Has your content got dates on it – blog posts, events and similar?
It is now considered the common practice to make a website mobile friendly (responsive design).
Responsive Web Design is a collection of techniques that allow a website to flex and adapt to the size of screen it’s being viewed on.
It makes sense to remove or update out of date content. We’re spending two hours online on our smartphones every day; twice as long as laptops and PCs.
As websites mature and grow, it often becomes apparent that certain parts just aren’t working well anymore and are becoming outdated. If you factor that fact with Google’s April 21st 2015 mobile-friendly update ignoring the mobile market is a very risky business.